11 April 2012
New freemium magazine Scout London launches in the capital on Tuesday (April 17), featuring major advertising campaigns from brands including Uniqlo, Volkswagen, Diageo, MolsonCoors, Warren Evans and National ArtPass.
Newly hired Editor James Drury is leading the launch of the new magazine, with 125,000 copies being distributed across the city every Tuesday. Scout London distils the capital’s best food and drink venues, shopping experiences, sport and fitness, film, comedy, club nights, arts and culture and live music into a free weekly publication for Londoners and tourists alike.
The first edition of the magazine sees the launch of popular London-based broadcaster, writer and entertainer Amy Lamé’s weekly column for Scout London.
Drury said: “Scout London condenses the mass of things there are to do across the capital. Our first edition includes daily activities for the 100 days leading up to the Olympics, a guide to the best viewing points to catch the London Marathon and the lowdown on the city’s best bookshops. We’ve also caught up with hip-hop legend Afrika Bambaataa and American comedian Doug Stanhope ahead of their shows in London.
“The magazine’s informed insight into the best things to see, places to go and events to attend throughout the week gives it great pass-on potential. This is a unique and exciting opportunity to reach the thousands of commuters, locals and tourists that populate the UK’s liveliest city.”
Drury joins Scout London with more than a decade’s experience in music, arts and entertainment journalism. His most recent position was Managing Director of Festival Awards Ltd, and was previously Editor for live music magazine Audience.
Jim Zambrano, founder of Scout London, said: “Advertisers are leaping at the chance to reach commuters, tourists and local Londoners in a publication that brings people the very best of what the capital has to offer not only on the Tuesday it’s published, but throughout the week.
“Our preview run of 5,000 magazines in March stoked interest from major advertisers targeting Londoners. The editorial content provided insightful advice on the best places to visit and things to do that Londoners were previously unaware of. James Drury has more than a decade’s worth of experience in music, arts and entertainment journalism, making him the ideal candidate to guide the editorial direction of Scout London and bring Londoners the essential guide to their city’s best food, film and fun.”
125,000 magazines are being distributed at tube and railway stations by hand and at pick-up points, and will also be available in major pedestrian areas, select retailers, hotels, health clubs and offices across the city.
The Olympic and Paralympic Games will bring millions more visitors from all over the world to the capital this summer. Scout London will help tourists and locals make the most of their time in the capital during the Games.
Advertisers should contact advertise@scoutlondon.com. To run competitions contact competitions@scoutlondon.com. For editorial opportunities contact editorial@scoutlondon.com.
Also available online at www.scoutlondon.com, the magazine will soon launch on the iPad and on Kindle readers.
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Notes to Editors:
For further editorial information or to arrange interviews email scoutlondon@pwkpr.com or call 020 7609 1900.
About Scout London:
Scout London is the only free guide to everything London. It bring Londoners the best in art & culture, comedy, film, food & drink, LGBT, music & clubbing, sport & fitness and theatre every Tuesday morning from April 2012.
Scout London is now online at www.scoutlondon.com and will be available on the iPad and for download on the popular Kindle reader.
Scout London is distributed by Emblem Group Limited, the pioneer of free press distribution in London. Approximately 50% of copies will be distributed outside major London Underground and National Rail stations.
